Every feature you need to grow organic traffic with GSC data
Built specifically around first-party Google Search Console data — not estimated keyword data. Everything is powered by what you actually rank for and how your site actually performs.
Core Opportunity Engine
Near-Win Keyword Detection
Automatically identifies keywords where your site ranks in positions 8–25 with high impression volume. These are the highest-leverage opportunities for rapid traffic gains — a title tag update or content refresh is often all it takes to move to page 1.
Configurable position range, impression threshold, and CTR gap minimum. Weighted scoring considers impressions, position proximity, CTR gap, and estimated click uplift.
CTR Gap Analysis
Calculates the gap between your actual click-through rate and the expected CTR for your ranking position. A high CTR gap means your page is ranking well but not winning clicks — often a title/meta description problem.
Uses industry-standard CTR benchmarks by position. Shows expected clicks at current position vs actual clicks, with estimated monthly traffic gain.
Opportunity Scoring (0–100)
Every opportunity receives a composite score from 0–100 based on 6 weighted signals: impression volume, CTR gap, position proximity to page 1, click potential, topical relevance, and effort level.
Thresholds: 76–100 = Critical (act this week), 51–75 = High, 26–50 = Medium, 0–25 = Low/Monitor.
Priority & Effort Classification
Each opportunity is classified by priority (Low/Medium/High/Critical) and effort (Low/Medium/High). Makes it easy to filter for 'quick wins' or 'high-impact projects' based on your team's capacity.
Action types: Create, Update, Consolidate, Link, Monitor.
Content Analysis
Decay Detection
Detects pages losing traffic, rankings, or CTR compared to the same period 3 months prior. Classifies each decay by severity and generates AI-powered recovery recommendations.
Severity levels: Monitor (<20% decline), Medium (20-40%), High (40-60%), Critical (>60%). Distinguishes between ranking drops, CTR drops, and impression decline.
Keyword Cannibalization Detection
Finds multiple pages on your site competing for the same or semantically similar keywords. Identifies which page is winning and which is hurting your rankings — then recommends whether to consolidate, redirect, or differentiate.
Uses semantic similarity via pgvector embeddings to catch near-duplicate keyword targeting even when exact match is not present.
Content Gap Analysis
Identifies topics where your competitors rank or where search demand exists but you have no strong page. Distinguishes between missing pages (need to CREATE) and weak pages (need to UPDATE).
Uses GSC impression data to identify real demand gaps — not estimated keyword data from third parties.
Topical Authority
Topical Clustering
Groups all your keywords into coherent topic clusters using semantic similarity (pgvector embeddings). Shows which clusters are well-covered and which have significant gaps.
Cluster coverage score (0–100) and gap score for each topic area. Identifies your 'topical authority zones' vs weak areas.
Internal Link Opportunities
Suggests high-value internal links between related pages using semantic similarity analysis. Provides ready-to-use anchor text and the section of the source page where the link should appear.
Prioritises links from high-traffic source pages to near-win target pages — maximises both user experience and topical authority flow.
AI Strategy Layer
AI Content Briefs
Generate a complete, production-ready content brief for any opportunity. Includes: suggested H1, meta description, H2 structure, H3 subtopics, FAQs, semantic keywords, related entities, internal link anchors, and recommended CTA.
Uses OpenAI GPT-4o (primary) or Claude 3.5 Sonnet (fallback). All briefs include your site's keyword context, intent classification, and SA-market awareness.
AI Opportunity Explanations
Every opportunity comes with a human-readable AI explanation: why this keyword matters, the probable root cause of the issue, and specific recommended actions with priority levels.
Not generic advice — explanations reference your actual impression volume, position, CTR, and competitor context.
AI Content Roadmap
Generates a strategic, prioritised content roadmap from all your opportunities. Includes executive summary, timeline suggestions, and strategic narrative — ready to share with a client or content team.
Roadmap considers effort/impact balance, topical cluster coverage, and quick-win vs long-term opportunity mix.
Executive SEO Summary
One-click executive summary of your entire SEO analysis — suitable for a CMO report, client presentation, or board deck. Written by Claude 3.5 Sonnet for superior narrative quality.
Covers: overall SEO health score, top 3 strategic findings, immediate priorities, 90-day growth forecast, and key risks.
Data & Integration
Google Search Console OAuth
Secure read-only connection to Google Search Console via OAuth 2.0. We never write to your GSC account — only read your existing data. Connect in under 2 minutes.
Imports up to 16 months of historical data. Daily incremental refresh. Token encrypted at rest with AES-256.
Multi-Website Support
Connect multiple GSC properties and switch between them in one dashboard. Each website has its own opportunity set, briefs, and roadmap.
Number of websites depends on plan: 1 (Starter), 3 (Growth), 10 (Scale), Unlimited (Agency).